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Stella McCartney Lands at P&G Prestige

Style maven's accord with L'Oréal ends Sept. 12.

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By: TOM BRANNA

Editor

The Procter & Gamble Company and Stella McCartney today announced that P&G Prestige has signed a contract to enter into a license agreement with Stella McCartney to manufacture and sell designer fragrance products.   Effective September 13, 2013, P&G will begin to develop and market new initiatives under the Stella McCartney brand name.    McCartney's licensing deal with YSL Beauté/L’Oréal ends September 12.    “Stella McCartney is a truly iconic global brand with a modern, n...

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